DIAGNOSIS – HYPOTHESIS – ACTION
In the digital age people follow people, not organizations.
The top dog is expected to communicate values and vision, not only results.
Communication is a key ingredient in execution.
Modern tech allows direct contact with all stakeholders.
Command the narrative
Build trust
Attract talent
We support organizations in building a clear and actionable strategy.
We create content for executives and experts.
“I used to be a writer, but then I became an executive, and I pretty much stopped writing,” recalls Jaakko Tapaninen, founder of Great Point. “Only during crises would I sit down and craft a careful letter to everyone involved, but I rarely had time for thoughtful, proactive communication. Or so I thought. The speeches, the annual report forewords, the board materials, the industry event presentations were ok but never great. I did grind them out because it was my job, but I did not strategically craft them to use the opportunity that was presented to me. What a waste!”
Based on our customers’ results, Great Point has found a niche in helping executives and experts to communicate with other professionals. In today’s world, people follow people, seldom organizations. This presents a massive opportunity to executives but also added pressure. Modern communications is an increasingly important skill on an already long list of things an executive must master. Read more
Etsimme osa-aikaiseen/alihankintasuhteeseen podcastien nuorempaa tuottajaa, joka vastaa itsenäisesti kaikesta sen jälkeen, kun jakso on äänitetty. Tehtävä vaatii aikaa muutaman päivän kuukaudessa ja kaiken työn voit tehdä tehdä itsenäisesti etänä ja sovittaa omaan aikatauluusi.
Soon, when all Nordic countries are in Nato, the old neighborly ties will become more vital than ever, and we will be well prepared, as a family of nations, to tackle not only military threats but also pressing social and environmental challenges.