ENGAGE – HAVE IMPACT – SAVE TIME
In the digital age people follow people, not organizations.
The top dog is expected to communicate values and vision, not only results.
Communication is a key ingredient in execution.
Modern tech allows direct contact with all stakeholders.
Command the narrative
Build trust
Attract talent
We build an actionable strategy based on your goals, strengths, and your target audiences.
We create the content you and your customers need and then distribute, analyze, and improve it.
“I used to be a writer, but then I became an executive, and I pretty much stopped writing,” recalls Jaakko Tapaninen, founder of Great Point. “Only during crises would I sit down and craft a careful letter to everyone involved, but I rarely had time for thoughtful, proactive communication. Or so I thought. The speeches, the annual report forewords, the board materials, the industry event presentations were ok but never great. I did grind them out because it was my job, but I did not strategically craft them to use the opportunity that was presented to me. What a waste!”
Based on our customers’ results, Great Point has found a niche in helping executives and experts to communicate with other professionals. In today’s world, people follow people, seldom organizations. This presents a massive opportunity to executives but also added pressure. Modern communications is an increasingly important skill on an already long list of things an executive must master. Read more
One of the most difficult choices for anyone to make these days is what not to do. And it gets exponentially more challenging when a group of individuals is trying to do the same. We live in the age of abundance. There’s more information than we can ever process, more opportunities than we can ever seize, and we are acutely aware of more ills we can ever cure.
Petri Tuomi-Nikula seurasi Suomen suurlähettiläänä Budapestissa, kun Victor Orbán ja hänen Fidesz-puolueensa mursivat määrätietoisesti maan demokraattisen järjestelmän. Nykyisin Petri on eläkkeellä ja voi puhua vapaasti kokemuksistaan. Käymme hänen kanssaan läpi Orbánin pelikirjan eli sen miten demokratia tuhotaan. Sitten kysymme, olisiko moinen mahdollista Suomessa.