ENGAGE – HAVE IMPACT – SAVE TIME
In the digital age people follow people, not organizations.
The top dog is expected to communicate values and vision, not only results.
Communication is a key ingredient in execution.
Modern tech allows direct contact with all stakeholders.
Command the narrative
Build trust
Attract talent
We build an actionable strategy based on your goals, strengths, and your target audiences.
We create the content you and your customers need and then distribute, analyze, and improve it.
“I used to be a writer, but then I became an executive, and I pretty much stopped writing,” recalls Jaakko Tapaninen, founder of Great Point. “Only during crises would I sit down and craft a careful letter to everyone involved, but I rarely had time for thoughtful, proactive communication. Or so I thought. The speeches, the annual report forewords, the board materials, the industry event presentations were ok but never great. I did grind them out because it was my job, but I did not strategically craft them to use the opportunity that was presented to me. What a waste!”
Based on our customers’ results, Great Point has found a niche in helping executives and experts to communicate with other professionals. In today’s world, people follow people, seldom organizations. This presents a massive opportunity to executives but also added pressure. Modern communications is an increasingly important skill on an already long list of things an executive must master. Read more
The amount of medium-size businesses in Europe is a great thing because it feeds competition. Others say that that is exactly why Europe will fail because our companies are not big enough to take on the global giants. Well, if that is the case, and the European-wide cooperation between companies rises to a whole new level, will it not lead to consolidation in due course?
In the Executive Briefing, you’ll find tips on what to listen to, read, watch and test to seize the opportunity. I hope you find it useful.
Pure value, no junk!
I recently interviewed some of the most powerful editors-in-chief in Finland for ProCom’s ProCast Podcast series. The topic of the interviews was spinning, in other words, the manipulative use of facts to impact public opinion. Anyone approaching a respectable news organization, of course, knows that aggressive spinning is a doomed tactic. But most interaction between those who approach the media and those who decide what goes in is a dance in the grey area.