Believe us, we know your pain

“I used to be a writer, but then I became an executive, and I pretty much stopped writing,” recalls Jaakko Tapaninen, founder of Great Point. “Only during crises would I sit down and craft a careful letter to everyone involved, but I rarely had time for thoughtful, proactive communication. Or so I thought. The speeches, the annual report forewords, the board materials, the industry event presentations were ok but never great. I did grind them out because it was my job, but I did not strategically craft them to use the opportunity that was presented to me. What a waste!”

Based on our customers’ results, Great Point has found a niche in helping executives and experts to communicate with other professionals. In today’s world, people follow people, seldom organizations. This presents a massive opportunity to executives but also added pressure. Modern communications is an increasingly important skill on an already long list of things an executive must master. Read more