strategy & content
Strategically Crafting Your Story
When leading an organization, strategy and content are the two sides of the same coin. The strategy must be articulated and communicated to be understood and have an impact. And when leaders speak, they are expected to do it strategically, to convey a vision, the reasoning behind it, and the steps to get to it. So, articulating a strategy feeds content production, and content creation helps strategic thinking. Let’s get started!
Tactics without strategy is the noise before defeat -Sun Tzu
If you define, group and rank your stakeholders carefully it is easy to serve them right. No one is forgotten, everyone gets the right message.
When everyone wants a piece of you, it is easy to lose focus – and control of your time. Everything is easier if you have decided the stages you should be on and have a plan to get on them.
Understand where your strategic goals meet the needs of your target group. This tells you what content is worth producing. Then we figure out how it should be created, distributed, governed and tracked.
Strategy is choices. They are often difficult to see, hard to crystallize and painful to make. An experienced outside facilitator can be of great help.
Strategy without tactics is the slowest route to victory -Sun Tzu
Websites and Website Content
Your website is your digital real estate, and often the only thing in cyberspace that you can truly control. Great content will help you to rank right, and tell your story as it is.
Blogs and Articles
Blogs are a fantastic tool to build your own audience, to explain complicated things. When you have a blog you are not at the mercy of others to tell the world what’s important.
A great podcast relaxes, educates and engages, dives deep, gets personal, surprises and convinces. When you want to serve your audience, maybe even build a community and gain some credibility points on the way, …
Pitch decks and Presentations
Do you need help preparing for your next keynote, or board meeting, or pitch for a bunch of investors? Maybe a new set of slides? Ideas for the narrative?
Books and eBooks
Sometimes you have to write a whole book to get your idea across. Actually, to introduce a new idea into the world, a physical book that appears at an exact point in time is often the most impactful way to go.